The Value of Commercial Interior Design
Transform your workspace with insights into the value of commercial interior design, enhancing productivity, aesthetics, and functionality.
When customers walk into a department store or an office building, they immediately form an opinion based on what they see. This means the interior design leaves a good or bad impression.
Commercial interior design can help businesses succeed in forming a lasting first impression with customers, and a good one at that. Furthermore, if you get the right commercial interior design for your business space, you can attract more customers, improve internal productivity, and cement your brand image.
Commercial Interior Design Instantly Improves Your Brand Experience
The interior design of your business acts as an extension of your brand. When an interior designer plans what the space should look like, they consider every possible element, including furniture, colors, layouts, and lighting.
As a business owner, you may find this concept strange, but your business' appearance and layout reflect your company’s values and personality.
Professional commercial interior designers understand how a business’ interior design affects its audience. They also understand how powerful this type of business branding can be. Because that is essentially what commercial interior design is: another form of branding.
Designers typically start by considering your existing brand and logo colors. They use this to construct a design scheme that conveys a message to your target audience. Moreover, they use the design scheme to strengthen brand recognition and build trust with potential customers.
Sometimes, designers use their skills to create a specific ambiance within a commercial space. They do this to evoke certain emotions within customers. For instance, if you have ever been inside a retro diner, you will have noticed that the look and feel are designed to evoke nostalgia in older patrons.
The same goes for commercial spaces. Whether you want to convey a feeling of energy and innovation or warmth and sophistication, a designer can help you achieve that goal.
Commercial Design Draws Customers In
If you own a department store, you likely employ several salespeople. You may not realize that your commercial space is also a salesperson, albeit a silent one. When optimally designed, your space draws customers in and invites them to stay longer.
For example, you could include a coffee corner opposite the household wares section. So, while a person searches for the perfect kitchen accessories, their partner can enjoy a cup of coffee.
At the same time, your coffee cups will be branded with your logo, keeping your brand top of mind. The couches in the coffee corner will be upholstered in your brand’s color scheme.
Small things like this elevate commercial design to another level. That, and what your entrance looks like, instantly creates a positive impression when done right. The most important thing for most commercial designers is to create a business entrance that immediately attracts customers and entices them to step inside.
Once inside, the space should be both inviting and functioning. This means customers should find what they are looking for (but notice new and exciting products on the way). This contributes to a positive shopping experience.
Furthermore, the designer will add lighting and scents to complement the experience. They may even suggest music to create an even more welcoming atmosphere.
How Commercial Interior Design Affects Employees
If your customers are excited about your business' look and functionality, your employees will be, too. Your employees spend most of their time inside your business space, and how it is designed can significantly impact their well-being and productivity.
Ultimately, designers will focus on setting up workstations (when appropriate) or break rooms with comfortable furniture. If these spaces are visible to customers, they will be decorated in brand colors.
Designers typically also create natural light areas within business spaces wherever possible. This is easier to do if the business occupies a place on the outer side of a shopping center or is adjacent to the street.
Natural light is known to boost creativity and even employee morale. A designer might also scatter plants and natural textures throughout the space to create a calming atmosphere.
Commercial Interior Design Goes Beyond Aesthetics
Commercial design is about more than making your business look pretty. It uses scientific principles of psychology and ergonomics to create a space that influences how people react.
Designers use logical flow patterns as part of their design concept to guide customers strategically throughout a business. They also use exciting or attention-grabbing visual cues to facilitate this.
Commercial interior design is a must for any business serious about attracting and retaining customers. A professional designer can help you create a unique space for your business, employees, and customers and set you up for long-term success.
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